Recently I shared with you all that The Body Shop sent me a goodie box with their seasons must have products. Their was a launch party organised by the brand in Mumbai and the new face of the brand was also revealed.
The Body Shop® India announced on 2nd May, 2014 that Jacqueline Fernandez will be representing its range of naturally inspired and ethically produced cosmetics products as its new brand ambassador. In line with The Body Shop’s values “business as a force for good”, Jacqueline, exemplifies natural beauty with her commitment towards charity organizations and campaigns for education, human rights and animal cruelty free causes. Says David Smith, Managing Director, Asia Pacific, The Body Shop. “For The Body Shop, India is a very important market and it is one of the fastest growing markets in Asia Pacific with 115 stores across 40 cities.We are thrilled with this partnership with Jacqueline Fernandez as she embodies everything that the brand stands for – natural beauty coupled
with a deep respect for people, animals and the environment. Jacqueline is well-loved in India and we are confident that she will help The Body Shop to further connect with consumers of diverse age groups and backgrounds.”
Speaking about her new role as Brand Ambassador of The Body Shop, Jacqueline said, “I have grown up with The Body Shop’s products and swear by them. It’s a dream come true and an absolute pleasure to be the face of this inspiring natural and ethical beauty brand. I am totally addicted to The Body Shop products – which are perfect for Indian women and men – be it body care products bursting with the sensoriality and effectiveness of natural ingredients, the amazing skin care offering, the rain-forest hair care or uplifting fragrance ranges. I love the fact that The Body Shop offers amazing ingredient-led ranges and my personal favorites are which is a must-have for me this season as I can smell the refreshing scent for hours afterwards, that keeps my skin blemishes-free and for my hair, I always trust and use The Body Shop’s I am truly honored to be a part of the brand in India and I look forward to all the great work we will be doing together and meeting fellow The Body Shop Fans.”
As the face and voice of The Body Shop India, Jacqueline will appear in multimedia campaigns spanning print, in-store, digital and social platforms. The Body Shops India’s first campaign with Jacqueline will be launched in May 2014, with its strawberry body care collection.
I am pretty excited for the Strawberry Bath and Body Collection and would like to try other products from the range!! Go get some for yourselves!! 😀
Here are some pictures of the launch event! Enjoy!
Hope You all enjoyed the post and are as much excited as I am!! 😀
Find The Body Shop India here –
Have a great day!! XOXO