EFFORTLESS IS A LIFESTYLE
Sounds like a riddle? Well, I’ll solve it for you all! Lancôme one of the oldest and luxury cosmetic brand has some great news for you all!! Thanks to a series of major innovations (the first bottled mascara or, more recently, the first double-twist stem) and smart products bringing make-up artist tips within the reach of all women. The foundations of this outstanding expertise? The combination of the brand’s exceptional technical know-how empowered by 80 years’ beauty experience and supported by some of the world’s most prestigious laboratories with the unique importance of eyes in French culture, seen as the ultimate seduction weapon, almost with their own language.
The essential ally of any animated conversation, eyes can speak just as loudly as the voice. And often when the lips say one thing, the eyes say another. That’ made Lancôme imagine a make-up asset that’s feather-weight yet maxi-effective: Hypnôse Volume-à-porter Mascara.
Its jewel-like lacquered bottle in metallic gunmetal grey warmed by champagne script maintains all of its mesmerizing curves while embodying the sheer elegance of the French gaze. According to the brand, in a single stroke, lashes are dressed in elegant daytime volume: lash by lash, a striking yet incredibly natural black is revealed. The lash fringe is intense and supple, feather-light with pure comfort. Its fluid texture is infinitely re-workable, with no risk of errors: application is simply mistake-proof, for incomparable results.
In conversation, it’s essential to balance firm resolve with flexibility. The same applies to the brush of Hypnôse Volume-à-porter, Cashmere Sensation Volume Mascara, the first ever Hypnôse elastomere brush. AS per the brand, its flexible head emerges from a delicate stem, itself an extension of the rigid stem at the heart of the applicator. This technology offers all the deft needed for precision application, combined with the sensoriality of an incredibly soft brush.
Its 306 bristles guarantee even and generous application, without overloading. The wonderfully soft brush gently combs the lashes. Its shorter bristles coat them with mascara all the way from the root, while the longer bristles stretch the formula out to the tips.
A brush and formula created to act in synergy to quickly adhere to lashes, swathing them in the smoothest of films. Mascara simply glides over the lash fringe, like cashmere over skin.
Hypnôse Volume-à-porter, Cashmere Sensation Volume Mascara contains fewer: just the right amount to ensure more intense colour coupled with lighter volume. Designed to act in synergy with the brush, its hybrid formula comprises a melt-in cream texture and a resistant smudge-proof formula. It is designed for optimum hold, featuring latex to adhere in a very smooth film to lashes. Lashes are left light and supple with a perfect make-up finish. But that’s not all. As the weeks go by, its complex which is enriched with an exclusive Lancôme Native Rose Cells ™ extract helps leave bare lashes softer and more resistant for a denser, thicker lash fringe. In a nod to this precious ingredient so close to Lancôme’s heart, the formula also exudes the subtle fragrance of fresh roses.
The claims of the brand about this mascara are so alluring that I really would want to get one for myself today!! Well, may be not today but some day. Lol 😀 I would certainly want to try this out, just the gorgeous packaging is enough to pull me towards the Lancôme store! 🙂