KIEHL’S SINCE 1851 x NEHA DHUPIA TO PARTNER
TEACH FOR INDIA TO PURSUE EDUCATIONAL EQUITY IN INDIA
Proceeds from sale of Kiehl’sLimited Edition Ultra Facial Cream will be donated to Teach For India
You must have heard the quote “Charity begins at home”, well, this time charity begins with skin care!! Charity and skin care are coming together this time, and its Kiehl’s that is working behind it! This month, your skincare routine can do more good than merely give you healthier, younger-looking skin. Now whenever a charity happens its always a certain percentage that goes into charity on purchase of a certain product, but this time its a little different.
The brand says – Philanthropy is part of the DNA at Kiehl’s Since 1851. The Mission of Kiehl’s states that Kiehl’s must “improve in some way the quality of the community to which it is committed, making for better citizens, better firms, and better communities.” To that end, Kiehl’s focuses its efforts first and foremost on the betterment of its local communities. Inspired by Kiehl’s pharmaceutical and scientific heritage, the Kiehl’s Limited Edition project in India reinforces their long-standing commitment to philanthropy, science and education.To commemorate its 5th Anniversary in India, Kiehl’s has partnered with actress Neha Dhupia and Teach For India to establish ‘Kiehl’s Gives’ – an ongoing global initiative to promote philanthropy. For the first time in India, the brand will retail a special edition of their Ultra Facial Cream – the world’s favorite moisturizer – proceeds (100%) from which (up to INR 7,00,000), will go straight to Teach For India in February 2016 to educate underprivileged children across the country.
“Teach for India tirelessly works towards bridging the gaps and challenges that underprivileged children face in education. Supportive partners like Kiehl’s share our passion for improving the lives of these kids, and fostering optimism and making education a human right,” says Neha Dhupia.
The special edition designed bottle echoes with Neha Dhupia’s sentiment to “give where you live” to eliminate educational inequality in India. Purchasing 10 jars of Kiehl’s Ultra Facial Cream will help bring excellent education to 1 child in a Teach For India classroom for 1 year.
The vision for this vibrant bottle label has been a collaborative effort between Neha Dhupia and the children from Teach for India. Colourful butterflies take to the skies in the same manner as children live up to theirfull potential – charting their distinctive journeys to success and happiness.
About the Ultra Facial Cream –
The Ultra Facial Cream is an iconic Kiehl’s formulation loved by customers around the world. Globally, Kiehl’s sells 7 Ultra Facial Creams per minute. In India, 10 Ultra Facial Creams are sold per day. With continuous moisture replenishment throughout the day, this global customer-favourite leaves skin more hydrated, healthier, softer and smoother. The key ingredients include Antarcticine (Glacial Glycoprotein Extract), Imperata Cylindrica (Desert Plant Extract) and Squalane – Kiehl’s signature ingredient – a highly-refined moisturizing oil derived from olives. It has been found to be extremely compatible with the natural oils of the skin.
About Kiehl’s Since 1851:
Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care was founded as a classic apothecary-style pharmacy. Kiehl’s founding family established their neighborhood pharmacy to fulfill the individual needs of every customer who came through its doors. Assuming the establishment from Mr. John Kiehl, the Morse family nurtured their East Village community, cared for their customers as neighbors, and welcomed every visitor to Kiehl’s as if it were home. In doing so, Kiehl’s founding pharmacists and chemists launched a tradition of personalized service that’s become legendary. Nearly 160 years later, the magic that is the Kiehl’s experience extends around the world as the company continues to delight patrons with its high quality products that assure the health of their skin and hair. Today, the family’s message endures: We are delighted to serve you.
About Teach For India:
Teach For India is a nationwide movement of outstanding college graduates and young professionals who commit 2 years of their lives to teach full-time in under-resourced schools and who become lifelong leaders working from within various sectors towards the pursuit of equity in education. In June 2009, Teach For India placed their first cohort of Fellows in low-income municipal and private schools in Pune and Mumbai.
Today, Teach For India is in 7 cities – Mumbai, Pune, Delhi, Hyderabad, Chennai, Ahmedabad and Bengaluru. They have a total of approximately 1,200 Fellows and 1,100 Alumni working towards eliminating educational inequity.
About Neha Dhupia:
Neha Dhupia is an Indian actress and beauty queen (winner of Femina Miss India title) who has worked in several Bollywood movies. She has actively been involved with charitable causes. Neha ran the Mumbai Marathon to support the Concern for India Foundation and has also helped raised funds for the victims of the Sikkim earthquake.
This is such a great cause and not just a certain percentage but the whole money will be donated for Teach for India project!!That is an amazing gesture!! I think we can do some charity while spending on something that gives us a great skin! Sounds like a great deal to me!! 😀