As you all might know, if you follow me on social media; that I went to the Innisfree Second store Launch Event and Blogger’s meet. Today I will tell you all the details of the event.
After launching its first store in Khan Market, New Delhi, natural premium brand Innisfree is all set to firm its foot in Indian Market by opening its second store in Galleria, Gurgaon. On 22 May, 2015, AmorePacific Group, South Korea’s prominent beauty company that owns beauty brands such as Laneige, Sulwhasoo & Etude House launched the second store for its 100 percent natural premium beauty brand Innisfree in DLF Galleria, Gurgaon. Expanding its retail presence in the Indian market the store will house an array of beauty products that have been carefully infused with the pure natural goodness of the Jeju Island, the best place to grow organic green tea.
After receiving a tremendous response for its first store in Khan Market, Innisfree is all set to woo the customers with its second store, thereby delivering the rich benefits of nature to customers through products made with the natural ingredients found on Jeju Island.
We all were briefed about all the products and what is special about them and we got to test all of them.
Speaking on the launch, Doyoul Lee, Managing Director of Innisfree said, “We are encouraged by the appreciation and overwhelming response that Innisfree has received from its consumers right from the time we opened our first store in Khan Market. At Innisfree, our endeavor is to provide our customers with the magical powers of Jeju Island and touch the lives of our million consumers. In 2016, we plan to expand in the Metropolitan cities and start the journey of taking Innisfree national. This opening of our second store in DLF Galleria, Gurgaon, marks the beginning of this exciting journey for us. Innisfree is on its growth path of giving Indian consumers a unique experience. We feel very confident that Innisfree will connect with them very strongly with its unique positioning in the Indian Beauty Industry.”
Offering a full range of 100% Natural product lines made of Green Tea, Olive, Daphne, Wine, Jeju Volcanic and other natural ingredients, Innisfree brings the best of Jeju Islands to customers across India. A visit to the Innisfree store will provide consumers with the ultimate immersion into the Jeju Island. From color cosmetics in bright bold colors to muted hues; enriched moisturizers, Innisfree offers an assortment of over 350 SKU’s of skin care and beauty products including lipsticks, eye shadows, nail polishes, foundations, blushers, rouge, concealers; to skincare lotions, serums, sprays, and much more.
Innisfree also unveiled its most celebrated Green Tea product line divided under three different lines – balancing, moisturizing & fresh, made from organic green tea leaves raised at the beauty giant’s tea garden, Seokwang Green Tea Garden in Jeju. Innisfree harvests each Jeju organic green tea leaf with love and care and within one hour after harvesting, steam the fresh green tea leaves for 30 seconds to help them retain their natural nutrients. Then, they squeeze fresh green tea juice from the green tea leaves, which are rich in moisture. The range comprises of exclusive products like Green Tea Seed Cream, Green Tea Seed Serum, Green Tea Pure Toner and Green Tea Pure Eye Cream to name a few.
The new store in Galleria market will host a collection of new products ranging from Skin Care and Beauty to natural looking lip tints, CC and BB Creams along with green and eco-friendly nail paints. The first 100 customers will get a FREE Mask Sheet! Isn’t that exciting!! Well even if the 100 customers have already visited the store, you can still walk in and get the amazing offers they have. Have a look at the picture below which shows you all the offers.
I am really excited about the skin care range more because it seems so different and interesting! The best part of these products are that they are absolutely natural and have no harmful chemicals! We all know that Korean beauty treatments or skin care is very well known and this could be our experience on getting it first hand! The cosmetics collection had some really amazing shadow sticks and lipsticks that I really loved. But what got my extreme attention were the glitter nail top coats!! They looked so pretty that I ended up getting both! I also got some more products, which I will share in a separate haul post, right after this one.
Innisfree also gave us an OHHH SOO CUTE goodie bag, that I did not even prefer opening as I loved the way it looked!! Honestly I did not open the box until next day to look inside what I got! It looked so so pretty and cute!! A very innovative and attractive goodie bag! Anyways, here is what I got. Innisfree Green Barley Multi-Cleansing Tissues, Innisfree The Green Tea Sea serum, Innisfree Its Real Cucumber Mask, Avocado Mask, Gold Kiwi Mask, Green Tea Mask, Manuka Honey Mask, Olive Mask, Rice Mask, Lemonlime Mask and Aloe Mask. Some Innisfree Stickers and and a very cute Eco Handkerchief.
I really liked the way they hosted the event. It was so hot that day and Galleria being an open market we were burning hot outside. As soon as we entered the store, we were offered some really refreshing Ice tea, I guess it was mint or lemon Ice tea. That the first ever Ice tea I liked! I actually loved it!! Later around the end of the event were gathered in Chayos restaurant and there we had our meals and another set of drinks. All that time all of us blogger friends sat and had a great chat around the event, the products and so many random things!! Really had a lot of fun!
Some of my pictures clicked there!
I am really looking forward to use the products and will be reviewing them soon for you guys!! You will see a lot of reviews coming up very soon so gear up and so will I!!
Some Information about the Brand
Korea’s representative naturalism beauty brand “Innisfree” was launched by AMOREPACIFIC in 2000 as the Group’s first naturalism brand. By 2007 the number of stores multiplied to over 100. Innisfree achieved more than KRW 100 billion in sales by 2011 and subsequently expanded the number of stores by at least 30% each year, totalling its worldwide stores to 1046 in January 2015.
Innisfree has enjoyed a consistent run of hit products since 2006. This is particularly evident in 2010 when the brand launched its Green Tea Seed Serum and Jeju Volcanic Pore Clay Mask, which went on to become million-selling products. Innisfree continues to grow by releasing excellent products and maintaining many hit products based on the concept of naturalism.
Using only reliable ingredients obtained from pure nature and the consistent perpetuation in eco-friendly green design, Innisfree promises to stay environmentally sustainable in the pursuit of delivering beauty from nature to consumers.
About Global Innisfree
April 2012 marked the inaugural launch of Innisfree outside of Korea with a savvy online store in China. Since then, the brand has attained extraordinary success, regional acclaim and lavish adoration from women worldwide through its unique brand positioning as a naturalism brand hailing from pristine Jeju Island. In addition, quality personal counselling service and outstanding store designs make Innisfree stores the landmarks of local market.
As of 2015, Innisfree has 130 stores in China, 8 stores in Honkong, 5 stores in Singapore, 4 stores in Taiwan and has 1 store in each Malaysia and Japan. Innisfree is further expanding its presence in overseas markets in an effort to broaden its base as a global beauty brand.
About AMOREPACIFIC Corporation
Founded in 1932 and officially established in 1945, AmorePacific Corporation is a leading cosmetics company headquartered in Yongsan-gu Seoul, South Korea. A continuous devotion to quality improvement has led to AmorePacific’s renowned research and development centre to be at the forefront of the cosmetic industry. With a great dream rooted in humanity’s beauty and health, AmorePacific seeks to push the boundaries of traditional beauty with innovative solutions drawn from rich Asian heritage. AmorePacific oversees a wide umbrella of brands including Laneige, Sulwhasoo, Etude House and Innisfree. With growing popularity in regional Asian markets and beyond – the world will know AmorePacific as ‘Asian Beauty Creator’.
You can also visit the facbook page for Innisfree India and Innisfree Global website by clicking on these links below!
Innisfree India – https://www.facebook.com/innisfreeindia
Innisfree Global – http://www.innisfree.co.kr/global/
That was all for today and have a great day!!