For years ColorBar had been one of favourites when it came to great beauty products in affordable prices! They have product of every price range and none of them disappointed me ever! This time again they have come out from behind the curtain and launched a collection which they have been working on since some time. What could be a better occasion than India Runway Week Edition 8!
I was delighted to be a part of a preview party of this collection and we saw the four looks in action that were major beauty trends to be followed in the runway week. It actually presented a sneak peak of the IRW looks.
ColorBar, a brand known for its fashion forward approach, collaborated with the India Runway Week 2017, edition 8 as the official makeup partner. ColorBar’s make-up experts decoded the lead runway looks of the 8th edition of IRW at the preview held on April 25th, 2017 in a blend of glitz and glamour. It was an evening that celebrated fashion, fun and the coming together of India Runway Week with Colorbar. The highlight was the recreation of four distinctive looks, from the ‘soon to be launched’ limited edition make-up range from ColorBar. An exciting collection that will recreate a sensory experience, as well as reflect the top global beauty trends, this much awaited range will be launched during the course of IRW as part of a leading designer showcase.
The leading beauty looks showcased at the preview of IRW 2017:
Bohemian Inspired look-
ColorBar experts showcased how to meld this look with a runway look. The makeup expert used sculpting techniques to give an edge to the entire look.
Coachella inspired look
The look takes inspiration from the latest pigmented and glitter look rocked by the concert-goers. 4 beautiful shades were used allowing one to go artistic and create that must have Coachella look!
Most of us are hesitant around metallic and shudder when we hear the word “glitter,” but just a touch of sheen can take your look from regular to wow with just a few steps. ColorBar experts decoded the entire goddess-like look with different products from the portfolio.
One of the most unexpected trends that Kim Kardashian started this year has been -The Lip piercing. The same look was decoded at the preview by the ColorBar experts by using a matte lipstick colour and topping it up with a prominent metallic golden ring.
The Season 8 edition of India Runway Week had a glamorous addition with India’s most fashion forward beauty brand, Colorbar coming on board as “Make-Up Partner”. Colorbar launched its summer 2017 Limited Edition Collection – Feel the Rain at the Fashion Event held at in the capital. This collection brings to life the freshness and romance triggered by the nostalgia of the Indian monsoon after a spell of scorching heat. This was launched in a stunning collaborative fashion showcase with designer; Ken Ferns at the opening show at IRW Season 8. Four looks created from the newly launched collection formed a part of the key makeup trends for IRW this season. Colorbar also lent its expertise to the entire event, with the brand’s make-up artists supporting backstage for all the shows held during these days.
Commenting on the collaboration, Mr. Samir Modi, Managing Director, Colorbar Cosmetics said, “The India Runway Week provides a global platform for young designers such as the very talented Ken Fen and is a natural fit for Colorbar. We are a brand that has always been at the forefront of fashion innovation in the beauty segment. It is a perfect opportunity for us to showcase the latest trends. We are delighted to launch our innovative new collection, Feel the Rain that has been developed in Paris, at the Colorbar- Kern Fern fashion show during the IRW Season 8.”
Bringing a completely new design aesthetic, Colorbar collaborated with Ken Ferns, for a fashion show that brought the ramp alive with a fresh and breezy showcase. These two talents came together to bring to sharp focus the newly launched, ‘Feel the Rain’ collection. Introducing this May – Feel the Rain, Limited Edition collection. All guests present were amazed by the luxurious mélange of sensory experiences that evoked the dream like romance of rain, after a spell of scorching heat. Ken Ferns presented SODA, a young n urban collection that went perfectly with limited edition Feel the Rain collection. Inspired by paper craft and its geometric forms in the real world, it was a burst of fresh energy on the ramp. Soda, as the name suggested, interpreted was an outburst of zest on the ramp, full of fizz and excitement. The resort wear collection, perfectly complemented, the edgy, fashion forward makeup looks from the newly launched collection.
A selection of Colorbar products including Feel the Rain Collection were displayed at The Fashion Shuttle for guests to try out. The Fashion Shuttle is a unique exclusive concept created to bring some ease in the hectic schedules of attendees and provide a breather to them. The space is an invitee only area that allows people to experience the best of IRW and Colorbar.
Here guests could hangout between the shows, try out newly launched products, get makeovers, click pictures and even wear designer outfits for the day. As part of a cohesive fashion experience, Colorbar also hosted a special lounge at the exhibition arena. The Colorbar Experience Zone offered makeovers, make-up advice from beauty advisors, as well as a showcased the latest trends in make-up. This vibrant and eclectic space created an indulgent experience that marks the Colorbar universe across all its outlets. Sophisticated and chic with visual backgrounds, perfect for those photogenic moments. The experience zone also showed some cutting-edge beauty technology from the brand, mainly magnetic displays, which showcased Colorbar’s unique range of colour cosmetics for face, eyes, lips and nails in the most attractive manner.
About Feel The Rain Collection
Feel The Rain, Summer 2017 Collection by Colorbar is a Limited Edition by the brand, launched at the IRW Season 8. Amongst a whole host of in trend looks, you can get that all-natural, dewy look with distinctive colour palette in the collection. Reminisce romantic moments as you wear the monsoon inspired shades from the new range for that lit-from- within look. Flaunt your make-up as a fashion accessory with easy to carry around, travel-friendly packaging. Open the unique rose-gold packaging with water droplets on the container and drench yourself in a range that gives you 28 SKUs to celebrate every mood. Just like the drops of the first rain leaves the land gleaming, the 7 colours of the new range will leave you enchanted.
Colorbar has launched a range of color-coordinated nail lacquer and lipstick. The 7 shades of Feel The Rain Gel Nail Lacquer have been hand-picked to match the beautiful shades of creamy Matte Lipstick. While the Feel The Rain Gel Nail Lacquer is a 7-free formula with long lasting benefits, the Feel The Rain Matte Lipstick is loaded with the goodness of Vitamin E and essential oils to restore moisture and improve the texture of the lips. It also has Sun Protecting properties which nourishes and protect lips against UV rays.
Perfect your pout with the double duty Feel The Rain Xposed Lipcolor Duo which comes with a lip-colour and a gloss. Apply the gloss alone to bring out the natural colour of the lip or over your favourite lip color to obtain a wet ultra-vinyl make-up effect. Go experimenting with Twinkling Glitter from this limited-edition range and add drama to your pout by sealing it with the Lipcolour Duo gloss.
Metallic tones have taken over makeup on the runway, and this trend finds an expression in the Colorbar Feel The Rain Metallik Eyeshadow that is available in 4 easy to glide-on shades.
Highlight, contour and add dimension to your face for a sculpted look with Feel The Rain Xpert Sculpt Kit. The extra soft texture spreads smoothly on the skin allowing you to achieve a perfect tanned look or add natural radiance to the skin. Sericite and Micronized Pigments employed formula blends effortlessly leaving behind a brighter skin.
Flaunt a perfect radiant skin with Feel The Rain Duo Affair Blusher that blends seamlessly to give you an even finish. This luminous and silky formula is enhanced by an ADVANCED OPTICAL TECHNOLOGY that blurs imperfections providing a natural-looking radiance. The three-dimensional texture can be used as a powder, bronzer as well as a blush.